Our Eco Assets Programme represents a combination of traditional investment values and a focus on addressing 21st century problems. It is our belief that if we are to embrace the future then we must do so in a way which is underpinned by a solid and historically profitable platform. Only in this way can we feel confident that whilst we move towards a greener future we are doing so with common sense that represents a return to traditional investment values. The Eco Asset Pro gramme combines property investment with an eco-friendly focus to create what we believe will be one of the most exciting investment areas of the future.

It was central to our research and development that each of the eco-projects was structured around a solid asset base. Our aim was to provide a backbone for each of the projects and ensure that the safe haven qualities that go hand in hand with property based investments were structured in from the start. Keats not only looked at the profit potential / risk ratio of each project in its own right but also at the benefits of adding property investments to a wider investment approach.

As all successful investors will be aware, it is important to approach portfolios with a balanced outlook. Property investments can offer safe haven qualities in times of equity market volatility and function as an effective hedge against the lack of performance in other areas.

Whatever the investment method, be it pooled, direct or condominium, all of our recommendations are asset backed by property or land. This immediately limits the downside and provides our clients with the peace of mind that their funds are secure. Once we had taken our experience in the property market and analysed a range of suitable projects we wanted to add the extra dimension of sustainability or eco-focus. This was really a case of ensuring the longevity of our projects and aligning ourselves with the needs of the 21st century market place - in this case namely the reduction of CO2 emissions.

Unlike many environmentally focused groups, we understand that the only way to bring about a positive change is to provide both moral and financial incentives to forward looking investors to become involved in this field. Keats is only involved in sustainable, green projects, which range from land and renewable energy through to sustainable housing (both commercial and residential). The goal of the Eco Asset range is to position our clients ahead of the field. By investing in environmentally positive property today, you are positioned for positive gains over the long term.

The Eco Asset programme has two strengths. The first of these is the solid, historically profitable underpinning of investing in property. This ensures that the fundamentals and business case of the project are financially sound from the beginning. The second part works for the investor in two ways. Primarily, the value that the an eco focus places on the exit strategy. The market demands sustainable projects which means that the speed of exit is likely to be much faster than a normal property investment. So if the project is sound from the start and has a greater market appeal on exit, we believe that we have a winning combination. The second way is peace of mind, perhaps an underrated quality in this day and age. When you invest into a Keats project you'll be sure that not only have you taken a balanced approach with all the inherent benefits of direct property investment, but also that you'll be safe in the knowledge that you are investing in property that is good for the future of the planet we all share. In essence it is profitability with peace of mind.

Over Q3 and Q4 2007 we will be launching a range of asset backed property investments with varying risk / reward ratios and exit time frames. Our goal is to tailor these to your individual requirements, ensuring that we find the right vehicle for your needs and objectives. For further details of our Eco Asset Programme, please contact us today.