This section is designed for investors who may not be familiar with the concept of purchasing pre-development land or are new to this potentially lucrative field.

To begin with it is important that we examine some of the reasoning behind looking to balance any portfolio through the addition of property based investments. When our clients buy plots of land through Keats they are looking for a secure (100% asset backed wholly client owned) and tangible home for their funds which can offer a significant opportunity for profit and yet retain a limited downside that offers protection from other investment market volatility. Keats meets these objectives by selecting parcels of land for our clients to purchase. Historically land has been a profitable and secure investment sector and when carefully selected is not subject to the market vagaries which can affect other areas of investment portfolios. Therefore land can offer significant 'safe haven' qualities and a strong opportunity for profit over the medium to long term.

Land is a finite resource and therefore using the laws of supply and demand it becomes logical that the price of land will rise over the long term. This is referred to as organic growth and is one of the 'safety net' features of buying land. However Keats is not looking for their plots just to accumulate value over the long term. Instead Keats selects plots which have not yet been granted planning permission or zoned for building upon. This grants our clients access to the secret of great investing; getting in ahead of the crowd at the right time. As all investors know the key to genuine long term growth depends largely on the point of entry for the investor. At Keats we believe that the best place for our clients to secure long term gains is right at the start of the process and not further down the chain where prices have already risen.

Naturally, this principle does not apply to every piece of land that has not been granted permission. Our analysts are on hand to research a vast number of potential sites and take the hard work out of the selection process. The sites are chosen based on strict criteria which have been designed to maximise the chances of gaining permission to re-zone the land for building use.

Our clients, who own the rights to this land, are well positioned to make substantial profits if the land gains permission and is sold to developers. It is our belief that the purchase of undervalued land represents a solid home for our client's funds and can offer unparalleled opportunity for future gains.